This stylish project, brought to us by design artist Ewan Yap, explores how “less is more” within famous drinking brands. Ewan created a series of experimental packaging redesign based on the principle of ‘Big Brand Theory‘. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible, yet maintaining it’s integrity and comprehension and, at the same time, enhancing the aesthetic value. As you can see from the results below, he is really good at this purpose.
Check out 10 Most Effective Package Redesigns By Ewan Yap.

10 – Tiger

Package Redesigns Tiger

Tiger

09 – Guinness

Guinness

Guinness

08 – Sprite

Sprite

Sprite

07 – Seven Up

Seven Up

Seven Up

06 – Pepsi

Pepsi

Pepsi

05 – Heineken

Heineken

Heineken

04 – Fanta

Fanta

Fanta

03 – Red Bull

Red Bull

Red Bull

02 – Carlsberg

Carlsberg

Carlsberg

01 – Coca Cola Zero

Coca Cola Zero

Coca Cola Zero

Via: BIG BRAND THEORY