Apple’s design language may the the most important factor that made Apple one of the most successful companies in global today. In fact, in early years of Apple, they were working with an external company called Frog for their iconic product designs. Frog’s founder, Hartmut Esslinger was the clever designer who is the father of Apple’s ‘’Snow White’’ design language. Hartmut Esslinger published a book called ‘’KEEP IT SIMPLE -The Early Design Years of Apple’’ and shared some interesting facts about Apple’s early years and design language. He says that he was the one who taught Steve Jobs to put design first. Also you can find some photos of prototypes, which may even work today.
Check out 10 Most Inspiring Apple Prototypes from the 1980s. You can just follow the link below to buy that interesting book.
All images via Hartmut Esslinger / Arnoldsche Art Publishers from the book Keep it Simple
BUY HERE: Keep It Simple: The Early Design Years of Apple
10 – iMac

iMac
09 – Deskphone

Deskphone
08 – Macbook

Macbook
07 – Tablet

Tablet
06 – iMac (2)

iMac (2)
05 – Macbook (2)

Macbook (2)
04 – iPhone

iPhone
03 – Tablet (2)

Tablet (2)
02 – Macbook (3)

Macbook (3)
01 – Watch Phone

Watch Phone
Via: TheVerge