The Internet has changed the way people do business. From providing valuable services to their customers to selling their products to people halfway around the world, the Internet has made it easier than ever for the little guy to compete and make money in any arena. For musicians, the Internet has revolutionized the way music is promoted and sold. Currently, 40 percent of worldwide Internet users have bought products online which equates to more than 1 billion consumers according to information gathered from Statista, and the numbers are only going to continue to grow. Taking advantage of popular sites like YouTube and SoundCloud and combining it with an e-Commerce site, you can start to share your music with the world. Here are 10 ways to sell your music online.
10 – Setting Up Shop
One way you can sell your music online is by creating an e-Commerce site. Services like Shopify provide everything that is needed to create an online store. With customizable templates, these services make it easy to quickly establish an online presence and immediately start selling your music. Creating an e-Commerce storefront isn’t something that can be thrown together and then left alone. A solid e-Commerce strategy must be created in order to ensure your success. By 2017 eMarketer estimates that there will generate $440 billion in sales online. To help you capture a percentage of the e-Commerce explosion, you need to make sure that your storefront is optimized to capture your visitors’ attention and converts them into buying customers.
09 – Selling through iTunes
Another way that you can sell your music is through iTunes. While this can be a lucrative avenue for you, it is not easy as it will require you to be able to encode and produce your music. If you don’t have these skills, then you will have to purchase an iTunes aggregator. An iTunes aggregator will ensure that your music is properly formatted to Apple’s specifications and gets delivered to iTunes correctly the first time around. Purchasing an aggregator is great if you are an individual artist or band because it will also provide you with a UPC and ISRC number so you can sell your music across multiple channels.
08 – Use Facebook to Promote
Your fans want to know more about your ban, even if they don’t yet know what your band is. Starting a Facebook page is simple and easy to do. Add friends and every time you post something to your wall, they’ll know about it. Tie with all your other social media like Facebook to make sure all your announcements are seen.
07 – Use Twitter to Make Announcements
Twitter is great for posting messages to everyone looking to learn about, or follow your band. You can send Tweets even while you’re onstage. As your new record is available for purchase, you can announce it through Twitter. Make sure you include Tweets that are interesting as well as those that help to promote your band to keep your followers.
06 – Use Google+ for Conversations
Having conversations with fans can help to build loyalty. Google+ is a great place for you to connect with all of your fans in a fun and friendly way. Use Hangouts to have open discussions with several people at once You can also post information about your band and any pertinent information.
05 – Play Your Music on YouTube
So everyone can hear your music, you can post it on YouTube. Don’t skip the opportunity to fully promote your band. Make sure to include information about your band and how people can come see you live. Include links for where people can buy your music.
04 – Show Your Music on Myspace
Myspace has evolved into one of the biggest online music resources. It is where bands go to make sure their music is going to be heard by a wide group of people. Putting your music on the site doesn’t cost anything, and people can buy directly from your Myspace account.
03 – Sell through Craigslist
If you like selling direct to the people who listen to your music, you can opt to use Craigslist to advertise and sell your music through. The site will not handle any part of the process for you, so you’ll actually have to ship everything after it has been purchased.
02 – Sell through BeatPort
BeatPort is a site developed primarily for DJs and for the hip-hop community, but anyone can sell their music through the site. If you just want to get people interested in your band, you can offer your music for free through the site. The more your music is downloaded, the more popular you’re band will become.
01 – Promote through SoundCloud
SoundCloud is similar to the way BeatPort works. You can post your music and anyone who’s interested can download either for free or for a cost. The main difference between the two is that SoundCloud is more for all genres of music rather than just those for DJs and hip-hop artists.